Tips for Building Your Email List with Instagram and YouTube

Tips for Building Your Email List with Instagram and YouTube

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In this video I interview Jenna Kutcher one of the top lady podcasters on iTunes about her tips for growing your influence with Instagram and why every single one of us in the influencer community needs to be growing an email list coming up this video is brought to you by learn video dot live a free one-hour online training on how to grow a highly influential and profitable YouTube channel this year to get free access just go to learn video dot live hey what’s up guys sean here with video influencers help you build your influence income and impact with online video and I’m here with Jenna Kutcher how’s it going good thank you for having me super pumped to be here at social media marketing world here in San Diego and Jenna is the creator of the gold digger podcast which is one of the top podcasts for female entrepreneurs over 3.5 million downloads she also shares massive tips on Instagram and is just crushing it online in general so I’m excited to be hanging out today that’s really sweet I really don’t have it all together so that’s true but what you’re doing super inspiring and actually we’re gonna kick it off today we’re gonna talk about podcasting a little bit talk about Instagram because even video influencers really should be using Instagram right now it’s such a hot platform but one of the things that really isn’t as sexy is email lists tell me about it yeah we talk all the time with our community that you need to be building your email list so Jenna what is the importance of an email list and what advice do you give to entrepreneurs and creatives when it comes to that you know it was funny a few years ago somebody a business coach of mine he goes how big is your list and I’m like what list like my to-do list is really long thank you but he really drove it home for me where you have to have a plan for your followers we don’t own the platforms that we’re on we don’t own our Instagram followers or YouTube followers and so you have to have a place where you’re in control of that environment and that’s when I became super passionate about email lists and like you said it’s not very sexy but that’s where we drive our profits and so you can have call to actions on anything that you’re creating but that action should be to take people to a place where you can control that experience for them and really be in charge of how they’re getting your content how they’re consuming it and then what the next step is for them that’s really good and I’m video influencers they’ve seen that we give away a free guide with 19 tips for growing your YouTube channel you created how many freebies I created 52 freebies last year one every single week which I maybe wouldn’t recommend now we’re being a little more strategic with what we’re putting out but I love giving out content I love impacting people regardless of if they buy anything and I love dropping into their inbox that’s awesome so one of the things that we actually do on video influencers is we give them a free guide away for people that want to grow their YouTube channel and you do that same kind of a thing but people might be wondering how do I start this like what should i do first like what how do I get someone to sign up for an email this is their software to do that what are your tips so I think the first thing is is to ask yourself what do people ask you all the time what is your scope of genius and if we’re being honest we all don’t feel like experts I think we all feel like imposters and so it’s really easy to not be able to recognize the gifts that you have or the things that come easy to you that you could bless others with and so it’s all about serving your audience how can you serve them in a way that answers a question solves the problem or makes their life easier and so what I love to think about is you can literally whip up a PDF in Microsoft Word it doesn’t have to be fancy or beautiful or designed and then a lot of providers for email lists are free for the first one hundred or thousand subscribers so jump on do a MailChimp or convert kit or anything like that and just get started and it’s really easy to set up it really doesn’t take much time and that way you’re pouring into your audience more I think a lot of times we create dead ends on our social media so we don’t give that final invitation and our users and the people that are enjoying our content want to go another step with us and so it’s just like that invitation to do that that’s awesome and it’s also great to be building your email list because here on YouTube there’s a bunch of dramedy monetization algorithms change on Instagram things happen now you’ve you’re growing your audience off where you have more control yeah and you can keep communicating own it community that’s powerful now one of the things that you share the most about is Instagram and you’ve grown your Instagram and a lot of ways to share a lot of tips I’m curious in 2018 what should influencers watching be thinking that want to grow their Instagram channels and what are some of your best tips and focuses right now you know I think that the problem right now with social media is that we’re so into consumption we’re consuming so much content which is awesome but I think it can also hinder our ability to see what sets us apart and I think that soap fulfills so basic or so boring or they have nothing to offer and it’s time for us to own our awesome and really be the person to come into be so I think what’s coming next is really learning how to stand out we’re all using the same gear the same presets the same apps and so things start to look the same and the one true way to make your mark is to be yourself and you are the unique selling proposition so I think that it’s incredible my brand is based on being real and talking about some of the crappy things in life and and sharing all the good things in life and I want my feed to be a legacy and not just a highlight reel but to be the real life of me yeah that’s awesome so we’ve heard this quote we talked about from Sally Hawks Ted that is different is better than better I think in 2018 how can you make your Instagram better things like that now them let’s get a little bit tactical what’s some of the tactics better maybe have changed in 2018 with say hash tags or just best practices that you recommend well Instagram just enrolled the featured stories which should be really exciting for you guys that love video because it gives a chance to give your followers kind of a behind-the-scenes look and I think that you can use those really strategically I don’t think people think of it that way but you can make different categories of your life you can invite people into different facets of what you’re doing I love the featured stories just because I’m really goofy in real life but I’m a professional photographer so my photographs they’re gonna look really good but in real life I’m just a goofball and so using featured stories to kind of show your personality in a new way is really awesome way to extend your brand and really take what you guys do with video and bring it onto Instagram that is awesome well Jenna are you ready for the lightning round I’m ready to make a noise Oh things that make you go coffee or tea coffee NYC or LA NYC cat or dog last song you had on repeat on whatever device ed sheeran probably one book that she would recommend every influencer for watching read purple cow one Netflix show or documentary that you loved making a murder because it happened in Wisconsin by where we live but don’t judge Wisconsinites I love that do you have a favorite failure or a past mistake that you made that you learn from and that has led to your current success yeah I mean I burn myself out I think a lot of us are workaholics who are hustlers and my new motto is busy is not a badge of honor I think that we glorify busy we think it means more success but I want to work smarter and not harder so as a wedding photographer I was booking booking booking I looked very successful but behind the scenes I was a nervous wreck I was exhausted and so now we really block out time for rest and and time for creativity and and just margin in our lives and I think we could all use a little more margin do you have a favorite quote or saying that you like to think about often Oh golly so many busy is not a badge of honor that’s the one I got it just cling to that that’s good super super strong what is a purchase of a hundred dollars and less that really changed your life like it was one of the best purchases you ever made for $100 or less a good pair of yoga pants there you go if you were in the middle of a zombie apocalypse but you could only bring one thing with you or grab thing or have one item what would it be it would be my camera so that I could take baller photos of the zombies that’s right yeah should everyone survive you would then have all the rights and all the great photos right that’s amazing I love it lightning round lightning round choo choo choo choo choo choo let’s talk about what you’re doing some of the projects you have coming up and of course will link everything that Jen is doing in the description below but where are you at and what’s happening awesome so everything we called the mothership is that Jenna Kutcher calm I do the podcast I teach courses I love growing my email list and I love just serving people so that’s kind of what we’re working on this year is just all about working really smart and showing up for my audience and the gold digger podcast is where a lot of people can get inspired that’s awesome so check that out below final thing as an entrepreneur yourself you have I’ve gotten through the ups and the downs right we all go through a special we’re just starting it’s a grind and sometimes you’re working harder way harder then you’re seeing results can you just speak a few words of encouragement to those in our community who are trying to build their influence build their income and keep going yeah I mean I think at the end of the day it all comes back to impact how do you want to impact the world what is the mark that you want to leave and if your heart is really in it I truly believe that you will be a success but remember that it’s not about the numbers whether you have one follower or a hundred thousand you have influence and you can pour into people’s lives and so just show up for the people that are showing up for you serve them well love them well and I promise that they’ll bring friends back to you I love that thank you so much for being on the show thank you and influencers definitely subscribe if you’re not subscribed if you want to see another video in our social media series just click or tap the screen over there for another video from video influencers click the other button over there until next time video influencers help you build your influence income and impact with online video keep crushing it and we will talk soon

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